Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores.

 

As India’s favorite music festival, SUNBURN returns to Goa this year, we chat with Karan Singh, COO Percept Live for some exclusive insights.

 

 

“Live Love Dance” has always been the underlying motto of Sunburn. The flagship Sunburn Festival is returning this December 2019 to Vagator Goa after a gap of 3 years and we are aiming to provide a memorable and amazing experience that can once again build Goa into a thriving music destination. We are working around the clock to curate and deliver the most intrinsic and enhanced fan experience spanning SFX, pyrotechnics and technology to further augment our experiential standards. Sunburn has always offered a fabulous mix of music, art, camping, adventure, online & offline engagements and we intend to scale that to the next level this year. We have actively researched what’s trending with our TG, tied up with the best partners and technicals globally, and have spared no money or effort in working towards presenting a unique, engaging, state-of-the-art international experience for our fans this December in Goa. A massive festival like Sunburn is built on creativity, foresight and passion, and we will be going in all guns blazing to make Sunburn Festival 2019 an even bigger festival than ever.

 

 

The Live Music Festival domain has grown in popularity and is today the one-stop music destination of the millennial. India is one of the world’s largest music markets and holds great potential in the Live music domain. With 1.3 billion music lovers, a large youth population and strong economic growth, India offers a promising destination for music festivals & events. Social Media and Live Streaming has further enabled audience awareness and growth in this domain.

 

I see the Live Music industry growing at a massive pace in the coming decade provided festival organizers engage actively with their audiences and continuously reinvent their brand and associated experiences basis what’s trending. Festival promoters must stay focused on all aspects of the experience spanning content programming, stage visuals, SFX, production, F&B, fan experience, safety, security & cleanliness. Only by delivering a holistic good experience will organizers be able to build the live music space.

 

India still faces many challenges in organizing live music festivals. There are multiple permissions required and most cities don’t have proper venues and infrastructure, so music festival organizers have to literally build the festival from scratch. However, in spite of the many on-ground challenges, over the coming decade I see tremendous potential in India in the Live Events domain, with 65% of the world’s youngest population and so many new Tier 2 and 3 markets to tap into – the opportunities for growth and expansion in the live music domain across India are endless.

 

 

With 4 different stages at Sunburn Festival and over a stellar 100 plus DJ line-up, fans will be spoilt for choice indeed. There is something to suit everyone’s taste in music. Take your pick from styles like Drum n Bass, Trap music, House, Electronic, Trance, Hardstyle or Techno! The Main Stage will see former world no #1 DJ Martin Garrix and the world’s biggest dance-pop acts The Chainsmokers, along with phenomenal acts like Australian record producer, music programmer and Grammy award winner DJ FLUME, multi-platinum producer and songwriter Jonas Blue, defining figure of house music Fedde Le Grand, Dutch dance music star Julian Jordan and young Belgian prodigy Lost Frequencies.  

 

To commemorate the festival’s decade plus inning, a brand-new underground music venture called ‘SOLARIS’ featuring a range of exquisite underground international and home-grown house and techno acts will feature on two dedicated stages. Techno innovators, Cuban-American DJ/producer, MaceoPlex and 5-time DJ Award winner Chilean-Swiss DJ Luciano who will be making their India debut at the festival will be headlining the stage.

 

The Psy Stage will see Belik Boom, Captain Hook, Designer Hippies, Laughing Buddha, Shanti People, Space Cat and Xerox & Ilumination. The festival will also feature special label showcases and stages including Martin Garrix’s STMPD imprint, Luciano & Friends, Senso Sounds, Sin City, Slick, Suara & Vivrant. Other international support acts will see Kryoman, Jetfire, Aazar, Brooks, Ellie Prohan and Loopers, Oliver Huntmann, Jeremy Olander, Coyu, Hosh, Andre Winter, Ana Lilia, Marino Canal, Shaun Reeves, Idriss D and Khen light up the stage. And let’s not forget our domestic talent viz. Candice Redding, Shaan, Sartek, Ritviz, Progressive Brothers, Siana Catherine, Teri Miko, Anish Sood, Priyanjana, and Sequ3l.

 

Sunburn Goa will feature India’s biggest onsite camp, thus expanding the musical adventure vibe beyond just the festival. There are over 30 F&B stalls to cater to diverse taste buds apart from the a-la-carte restaurant. RFID cards will enable a 360-degree cashless experience at the Bars and Festival attendees can also avail pre-booked meals.  We have also tied up with W Goa to offer our fans an extravagant world class VVIP experience at the Lounge.

 

Sunburn will offer a mind-boggling mix of recreational activities to keep everyone happy – be it bungee jumping, wooden bouldering, ferris wheel rides, beach volleyball, soapy football, zipline, mechanical bull, rock climbing, special fire spinning acts, yoga & zumba workshops, tattoo stalls, or more – there’s something for everyone! A slew of After Parties post 10pm at multiple venues around the festival site, with a wide range of artists performing till 3 am will keep fans engrossed. Sunburn After Dark will leave festival goers spoilt for choice with manifold options to choose from.

 

 

To commemorate Sunburn’s successful 12 year innings we have introduces a brand new underground music venture variant called ‘SOLARIS’ which will showcase a range of exquisite underground international and home-grown house and techno acts on two dedicated stages from 27th to 29th December 2019 at Sunburn Festival in Vagator Goa. Techno innovators, Cuban-American DJ/producer, MaceoPlex and 5 time DJ Award winner Chilean-Swiss DJ Luciano who will be making their India debut at the festival will be headlining the SOLARIS stage. Joining them on the SOLARIS stage as support acts would be Oliver Huntmann, Jeremy Olander, Coyu, Hosh, Andre Winter, Anish Sood, Ana Lilia, Marino Canal, Shaun Reeves, Sequ3l, Priyanjana, Idriss D and Khen.This exceptional selection of talent will deliver amorphic audio silhouettes within an electrifying atmosphere that perfectly aligns with the revolutionary, innovative, experimental and dark industrial ethos of Sunburn’s all new venture ‘SOLARIS’.

 

Sunburn has always been about our fans and our enduring dialogues with our millennial fan base across India confirmed that this is the music they have long been waiting for. Maceo Plex is celebrated for his diverse production style spanning house, techno, electro and tech-house, and we are sure our fans are simply going to love his set along with the amazing Talent line-up we have in store for them at SOLARIS.