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Percept ICE executes the launch of the Zee Technology and Innovation Centre in Bengaluru
23 June, 2022

Percept ICE, the Activations, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed the launch of the Zee Technology and Innovation Centre at Bellandur, Bengaluru on 13 May 2022. The grand launch saw a massive attendance of over 1500 on ground along with a simultaneous live webcast that saw thousands pan India viewing the event online.

The sprawling 80,000 feet Zee Technology and Innovation Centre has been constructed with an aim to be the Company’s epicentre to build a strong cohort of tech, data and talent. The State-of-the-Art Tech Centre will strengthen the Company’s technology, innovation and data capabilities. The Centre has already on-boarded 700+ tech experts to build cutting-edge, world-class products. Through the capabilities being built at this centre, the Company intends to leverage behavioural and derived data to personalize content and delivery, thereby increasing its reach across platforms. The centre will build the metaverse network for the Company with the help of AR, VR and NFT led delivery models and will focus on a futuristic tech stack which will enable omnipresent delivery of entertainment across platforms.

Percept ICE’s scope of work included conceptualizing, planning and on ground execution of the entire event as also managing a seamless online live webcast of the day-long event at the all new Zee T&I Centre. The launch event was unique as it happened at the Tech and Innovation Centre complex itself and the venue had to be designed in a way that it enhanced the offerings and aesthetics of the space while giving everyone a feel of an inaugural event. A dynamic video booth engagement was created where the key pillars of ZEE T&I were projected in a very fluid format both proving invaluable information of the new centre to visitors. In addition to ensuring the spotlight remained on the highlights of the centre, Percept ICE also managed multiple entertainment capsules and an employee appreciation program recognizing the initiatives and efforts of ZEE personnel.

The state-of-the-art facility was inaugurated by the Chief Minister of Karnataka, Mr. Basavaraj Bommai, in the presence of Mr. Amit Goenka, President – Digital Businesses & Platforms, ZEE and Mr. Nitin Mittal, President – Technology & Data, ZEE. The Hon’ble Governor of Karnataka, Mr. Thawar Chand Gehlot also paid a visit to the Tech-centre and interacted with the tech experts.

Said Vidya Alva, EVP & Business Head, Percept ICE, “It was an honour to receive the project from ZEE to conceptualize and manage the mega launch of the Zee Technology and Innovation Centre in Bengaluru. While the focus of the event had to be on the launch of the massive 8,000 sq ft building displaying its many unique features, we also had to highlight the digital endeavour of ZEE as it strives to cater to a global audience while redefining the future of entertainment by leveraging an innovation and technology led strategy. We are grateful to the faith invested by the Management in ZEE for giving us an opportunity to manage their significant ventures, and we look forward to partnering with them to creating many more pioneering events in the year ahead.”