Percept in the News

Percept Live unveils ‘Bollyboom’s Biggest Holi Party with Guru Randhawa’
13 February, 2023

India, 13 February 2023 - Percept Live has unveiled its plans for the seventh edition of the 'Bollyboom Holi Celebrations 2023’ with the announcement of the ‘Bollyboom’s Biggest Holi Party’ event with Guru Randhawa. The Bollywood musical extravaganza will be hosted at the YMCA Club in Ahmedabad on March 8, 2023 and feature a 5-hour long entertainment extravaganza.

Guru Randhawa is a multi-talented singer, songwriter and music composer famous for his Bollywood, Punjabi, Bhangra and Indi-pop music styles. He is known for his hit numbers like "High Rated Gabru", "Suit suit", "Patola", "Ban Ja Tu Meri Rani", “Ishare Tere”, “Slowly, slowly” and "Lahore". In 2018 Guru Randhawa successfully collaborated with Bollyboom for the ‘High Rated Gabru tour’ across 7 cities in India, followed by a sold-out overseas show in Kuala Lumpur, Malaysia, and a 15 city pan India tour in 2019.

The eagerly awaited ‘Bollyboom Biggest Holi Party of the Year 2023’ in Ahmedabad is expected to witness over 10,000 attendees. A fabulous multi-colored mix of SFX colors and Laser Shows will commemorate the Bollyboom Holi Festivities. Live percussionists and other talented live acts will add color and sparkle to usher in the festive mood. A dash of AI managed Eco-Friendly Organic Colors, state-of-the-art Technicals, AV, Stage Set and Design will offer fans a dazzling Entertainment experience.

Said Guru Randhawa, "I am super excited and really charged for my performance at the Bollyboom Holi Celebrations. It’s a surreal feeling for an artist to perform live for his fans and there’s no better occasion than Holi to welcome the season of hope and happiness. Looking forward to a rocking show with Bollyboom and grooving with my fans in Ahmedabad.”

Anant Srivastava, COO, Bollyboom India Private Limited said, "We are excited to announce our very first Bollyboom Biggest Holi Party of the Year show in Ahmedabad with none other than the dynamic and super talented artist Guru Randhawa. Fans can look forward to an amazing world class entertainment experience with foot-tapping music, state-of-the-art technology, SFX and a bespoke F&B experience to usher in the Festival of Colors with their family and friends.”

The Bollyboom Biggest Holi Party of the Year is sponsored by Magic Moments Music Studio. Event Partners are Enrise Publicity and Tathastu Productions. Ticketing Partner is and tickets for the event are live on

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