Percept in the News

Baccarose launches a scintillating range of Sunburn deodorants
30 May, 2023

Baccarose, a leading distributor of Luxury Beauty brands in India, aspired to widen its horizon by leveraging their expertise to partner with the lead entertainment brand, Sunburn, connecting with the youth to create its very own portfolio of licensee brands.

Sunburn is a millennial facing multi-media engagement platform and India’s biggest live media asset. It is a platform that is influencing youth across geographies across online offline platform offering world class talent.

Sunburn deodorants target today’s millennials and Gen Z audience, who live for friends, music and fun times together and aims at connecting them by extending the flame of music in a Deo lineup.

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “The objective of developing a portfolio of Licensee brands is to extend the same experiences of the luxury segment & make available a mass category of products that cater to a wider audience. With Sunburn deodorants, we aim to target primarily the young, adventurous, urban thinking, trend setters of India.”

These products have gone through extensive research and development, crafted basis consumer insights with a planned go-to-market strategy. Baccarose would leverage its comprehensive spread of distribution across modern trade, general trade and ecom portals to make this range available to the millennials this summer.

Karan Singh, Sunburn Festival Global CEO states, “As a leading lifestyle and youth engagement brand Sunburn is pleased to partner with Baccarose to introduce Sunburn Deodorants. The 3 male variants and 2 female fragrances are named after popular music genres to offer music aficionados a truly holistic brand experience. Super excited to unveil the products to the market real soon and bring a slice of Sunburn to our fans.”

“Baccarose announces the launch of Sunburn Deodorants and helps expand the brand to an electrifying range of deodorants under its first of many Licensee brands – Sunburn deodorants. The range of distinct fragrance families, with 3 male lines – Solaria, Octavia & Electron and 2 female lines – Melody & Groove. The quirky names depict the key features of Sunburn being Music, Light, Sound & most of all an upbeat fun and free spirit,” says Villoo Daji, Sr. Vice President, Group Marketing, Baccarose Perfumes & Beauty Products Pvt. Ltd.



In the spirit of Sunburn, the packaging for the deodorants has been strategically designed in vibrant colours. incorporating the signature disco ball logo of Sunburn.

The male deodorants Solaria, Octavia & Electron, have a strong & solid single background colour featuring the disco ball logo along with a flash of light.

The female deodorants, Melody & Groove carry a gradient effect pastel yet popping background colour featuring the disco ball logo.



GROOVE – A vibrant burst of citrus, Groove is a bright, feminine fragrance from Sunburn that’ll remind one of sundowners, mojitos and nights spent under the stars. Fresh and fun AF, this deodorant is a perfect pick-me-up for days, or nights when one wants to create memories with your BFFs. A citrus squad of bergamot lemon, mandarin & tea harmoniously vibes with a floral bouquet of rose, jasmine and lavender to create a delicious, addictive deodorant.

MELODY – Melody is the Floral, Aquatic fragrance from Sunburn that hits all the right notes. Delicious fruity top notes of melon, pineapple, lemon, quince, calone & blackcurrant open to reveal exquisite floral heart notes of lotus, lily, jasmine, honey, lily of the valley, hawthorn & rose. A base of musk, sandalwood & vanilla balance the melody of fruity & floral notes. This deodorant is perfect for days when one wants to channel that main character energy.


OCTAVIA – Octavia is the new men’s deodorant from Sunburn. With its balanced spicy yet herbaceous-sweet notes, this deo is perfect for the guy who works hard and parties even harder. Warm cinnamon bark and Egyptian geranium meet aromatic notes of cypress oil, Tunisian rosemary & lavender. Leathery base notes of ciste abs & vetiver concentrate ensure one creates a powerful, sophisticated statement.

ELECTRON – Electron, the newest launch from Sunburn is sure to charge one up. Experience a burst of energy with fresh top notes of bergamot, lemon, grapefruit and blackcurrant that are anchored by spiced middle notes of ginger, Aromatic, green tea, dry amber that. Masculine base notes of patchouli, moss, leathery and musk will ensure one is smelling great no matter when the party winds down.

SOLARIS – Ready to be the life of the party? This refreshing deodorant has top notes of bergamot, cassia and tangerine that are balanced with heart notes of rose and pepper that’ll help one make an unforgettable statement. Base notes of sandalwood and patchouli ensure one will be smelling fantastic till the after party.


Female Deos – Melody & Groove – 125 ml – Rs. 249
Male Deos – Solaris, Electron & Octavia – 150 ml – Rs. 299

AVAILABILITY – Leading Department Stores across India –

Health & Glow
Leading e-commerce platforms across India –
Tata Cliq Mall