Percept in the News

Khushi Singh Chaudhary, VP - Strategic Planning & Luxury Marketing, Percept ICE, wins the prestigious “ET Panache 35 Under 35” Award
14 July, 2023

Khushi Singh Chaudhary, Vice President - Strategic Planning & Luxury Marketing, Percept ICE, was conferred with the prestigious “ET Panache 35 Under 35” Award at the WOW Awards held on July 13, 2023 at the Jio Convention Centre in Mumbai. Presented by Economic Times in partnership with EVENTFAQS Media, the ‘ET 35 under 35’ honoured India's top 35 entrepreneurs and future leaders of the Event and Activations Industry in India.

Khushi Singh Chaudhary: Pioneering Bespoke Solutions and Redefining Luxury in India

In a world where luxury is defined by unique experiences and personalized journeys, Khushi Singh Chaudhary has emerged as a trailblazer in the realm of experiential marketing. As the Vice President - Strategic Planning & Luxury Marketing at Percept ICE, Khushi has spearheaded numerous high-profile projects, shaping the landscape of luxury events and lifestyle-specific experiences. With an unwavering commitment to innovation, attention to detail, and a deep understanding of the luxury market, Khushi has set her sights on positioning India as a global hub for bespoke luxury experiences.

A Decade of Excellence

Khushi's journey in the industry began as a Strategy Planner at Percept which gave her profound insights into consumer sentiments and aspirations, and laid the foundation for her career in experiential marketing. Equipped with a Masters in Fashion & Luxury Brand Management from the prestigious Istituto Marangoni in Milan, Italy, she joined Percept ICE and quickly made her mark in managing high-profile weddings and ultra HNI celebrations. Her expertise in exploring untapped destinations and crafting unforgettable experiences elevated Percept Weddings to new heights, organizing over 100 opulent weddings and celebrations worldwide.

Recognizing the evolving landscape of luxury consumption in India, Khushi expanded her focus to luxury brand marketing. She conceptualized and produced launch events for renowned international brands entering the Indian market, establishing strong partnerships and co-creating Intellectual Properties with luxury labels. With an emphasis on profile management for high-profile clients at international red carpet events, Khushi ensured their global visibility, salience, and impact across worldwide media platforms.

Tapping into India's Luxury Events Potential

India's luxury market is on a remarkable growth trajectory, poised to reach a staggering US$200 billion by 2030. Khushi highlights the exponential rise in the number of ultra-rich individuals in India, making it the third-largest billionaire population globally. Indian luxury consumers are evolving and use luxury as an expression of the ‘self’. Drawing on their desire to blend international brands with their cultural heritage, Indian luxury consumers seek unique and personalized experiences that showcase their diversity and traditions. Khushi envisions the luxury events industry in India as a catalyst for creating exclusive, sophisticated, and detail-oriented experiences that cater to the discerning clientele.

With the advent of social media, the pressure to deliver wow moments that are instantly Instagrammable has intensified. Clients are well-informed and constantly evolving, posing challenges to the industry to meet their evolving expectations. Khushi emphasizes the need to consistently raise the bar of creativity, curate novel concepts, and discover emerging destinations to provide the elusive wow factor. Furthermore, sustainability and environmental concerns demand adaptability, creativity, innovation, and a keen understanding of the market to ensure the industry's long-term viability.

Positioning India as a Global Luxury Hub

Khushi firmly believes that India has a unique opportunity to position itself as a global hub for luxury experiences. With the world seeking inspiration from India's rich cultural heritage, craftsmanship, and authenticity, showcasing these elements in luxury events can elevate the country's global standing. By integrating sustainable practices, collaborating within the industry, and embracing technological advancements like Virtual Reality (VR) and Artificial Intelligence (AI), India can further strengthen its luxury event offerings.

Khushi envisions a future where India's luxury events industry continues to capitalize on changing trends. By identifying niche segments, developing novel concepts, and building a robust network of luxury brands, Percept ICE aims to stay at the forefront of innovation by providing unique, distinctive, bespoke services. With a focus on research, aesthetics and design, they aim to curate exclusive and personalized experiences that resonate with luxury brands and HNI clients, therein enhancing the customer journey and standing apart in a cluttered marketplace.

Khushi Singh Chaudhary's journey in the world of experiential marketing embodies the essence of luxury itself—innovation, attention to detail, and an unwavering commitment to providing extraordinary experiences. As the Vice President - Strategic Planning & Luxury Marketing at Percept ICE, Khushi has not only shaped the luxury events industry but also set her sights on positioning India as a global hub for bespoke luxury experiences. Through her visionary approach and relentless pursuit of excellence, Khushi continues to redefine luxury, crafting experiences that captivate the senses and leave an indelible mark on the discerning clientele of today and tomorrow.