Percept in the News

Joji George, CEO, Percept Live shares his expertise & views with Business World – Everything Experiential on AI’s Impact On The Events Industry
16 November, 2023

Joji George, CEO, Percept Live shares his expertise & views with Business World – Everything Experiential on AI’s Impact On The Events Industry & how it is Revolutionizing Experiences And Efficiency in this ever evolving domain

AI’s imprint on the events industry is not a fleeting trend but a transformative journey that is still unfolding

In an era where technological strides are reshaping industries, Artificial Intelligence (AI) has emerged as a transformative force, leaving an indelible mark on the events sector. This paradigm shift is not merely about automating tasks; it’s about redefining how events are conceptualised, planned, and experienced.

Talking about the potential applications of AI in event management and production, Joji George, CEO, Percept Live said, “I believe AI is here to stay and its applications open a whole bunch of doors which thus far needed a lot of time, teams and application to get hits and misses. The potential applications range from marketing promotions, data, research, intelligence gathering, production and comparative analysis.”

Efficiency, Precision, and Personalisation

AI’s foray into the events industry begins with the planning phase. Event planners, once bogged down by time-consuming logistical arrangements, are now leveraging AI to streamline operations. Machine learning algorithms analyse historical data to optimise venue selection, budget allocation, and scheduling, ensuring a seamless execution of events.

The precision AI brings to this process is unparalleled. Predictive analytics algorithms forecast attendance patterns based on various parameters, empowering organisers to make informed decisions. From anticipating crowd flow dynamics to optimising resource allocation, AI is a game-changer in orchestrating flawless events.

One of the standout features of AI in events is its ability to craft personalised experiences for attendees. Facial recognition technology, powered by AI, is increasingly being employed for streamlined check-ins, personalised greetings, and tailored recommendations. Attendees are no longer part of a generic crowd; instead, they become individual entities, receiving customised content and services based on their preferences.

Chatbots, another offspring of AI, are becoming indispensable in enhancing attendee engagement. These virtual assistants provide real-time information, guidance, and support, ensuring that attendees have a tailored and responsive experience throughout the event. Whether it’s querying about schedules, locating specific stalls, or even dietary preferences, AI-driven chatbots are the virtual concierges of modern events.

“Today the opportunity is immense to get access to information that was only with the specialist. The biggest advantage AI is contributing is access to data and comparative analysis of similar events, ideas, designs, marketing, pitch decks etc. Going forward with better technology, we will get truss designs, stage designs, social media options, marketing and promotions and brand integration analysis.” George added.

Revolutionising Content Curation

The role of AI extends to content curation, where it acts as a discerning curator, sieving through vast amounts of data to deliver relevant and engaging content. AI algorithms analyse attendee preferences, past interactions, and trending topics to suggest and prioritise content that resonates with the audience.

In the context of large-scale conferences, AI’s language processing capabilities facilitate real-time translation services, breaking down linguistic barriers and fostering global collaboration. Attendees can participate in discussions, regardless of language differences, broadening the reach and impact of events.

Talking about AI content generation, Hariom Seth, Founder, Tagglabs said, “AI is impacting almost everything on this planet, experiences aren’t untouched. Currently, Generative AI is disrupting all kinds of content creation, 2D, motion, 3D, immersive and hyper-personalised content. This specific trend has already become part of the Experiential promotions in a big way globally and even in India. Tagglabs itself has already executed more than 20 campaigns using Generative AI. We have served brands like Oneplus, Netflix, Ashirwad, boAt, Royal Stag and many more.”

Post-Event Analytics and Insights

The impact of AI transcends the event itself, extending to post-event analytics. Traditionally, evaluating an event’s success involved time-consuming surveys and data analysis. AI automates this process, providing organizers with comprehensive insights almost instantaneously.

By scrutinising attendee feedback, social media interactions, and other relevant data points, AI generates detailed reports on various aspects of the event. This includes audience engagement levels, popular sessions, and areas that require improvement. Armed with these insights, organisers can not only gauge the success of the current event but also fine-tune strategies for future ones.

Challenges, Ethical Considerations and the Road Ahead

While the integration of AI in the events industry promises immense benefits, it is not without challenges. Data security and privacy concerns loom large, especially with the extensive use of facial recognition technology and personal data processing. Striking the right balance between leveraging AI for enhanced experiences and safeguarding attendee privacy is a delicate tightrope that event organisers must navigate.

Moreover, there is the ever-present concern of job displacement. As AI takes over routine and repetitive tasks, there is a shift in the skill set demanded by event professionals. Adaptability and upskilling become imperative for those in the industry to stay relevant in the face of automation.

AI’s imprint on the events industry is not a fleeting trend but a transformative journey that is still unfolding. As technology continues to evolve, so will its applications in event planning and execution. The focus will likely shift towards more sophisticated AI applications, such as augmented reality experiences and even deeper personalization through advanced algorithms.

In conclusion, AI is not just a tool for efficiency; it’s a catalyst for innovation and elevation of the events industry. Striking the right chord between embracing technological advancements and addressing associated challenges will determine how successfully the events sector transitions into this new era. The age of AI in events is here, and it promises not just efficiency but a reimagining of what an event can be.