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 Percept in the News

Harindra Singh, CMD, Percept speaks to Impact on how CX, Sentiment Analytics and Sustainability will gain prominence in Experiential Marketing in 2024
9 January, 2024

"Customers will pay more for good experiences and companies will compete to offer innovative, remarkable, frictionless, and rewarding experiences in 2024. Sentiment analytics will become pivotal in 2024. A deeper comprehension of how sentiment affects satisfaction, loyalty and advocacy will become vital and I foresee companies designing smart CX strategies that embed and increase metrics such as conversions and loyalty. Creating unique experiences that capture and engage customer attention will become the key differentiator in 2024. Sustainable marketing practices will dominate trends as consumers increasingly prefer to engage with brands.”