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You will always be missed: Harindra Singh remembers Ajaykumar Upadhyay
1 October, 2024

Ajaykumar Upadhyay of Percept Limited passed away on September 16

You left so soon, so early. You will always be missed. Stay well on the other side, wrote Harindra Singh, Chairman & Managing Director of Percept Limited, as he remembered his long-time friend and colleague Ajaykumar Upadhyay who passed away on September 16.

“Tried many times but just couldn't pen this down. Apent more time with you Ajay than anyone else in my life… work travel fun. You were a part of everything I did and were with me everywhere I went, and today, I am left alone. Can't believe you left…so soon so early. You will always be missed. Stay well on the other side. Will see you again for sure. 32 years together. Stay in peace Ajay,” Singh wrote.

Ajaykumar Upadhyay was associated with Percept for nearly 20 years.

Upadhyay was the Director and Chief Operating Officer with the company since 2005 and prior to that he was Chief Operating Officer and Director. This was Upadhyay's third stint with Percept after being associated with Percept Holdings and Percept Advertising in two separate stints.

He was earlier Director at Allied Media Network.

He started as a Marketing Executive in 1986 with Eureka Forbes Ltd. (a Tata Enterprise) based in Kolkata (then Calcutta).

After switching various jobs in Calcutta, he shifted base to Mumbai to work as a Manager (Marketing) with Pie Medical a joint venture with Pie Medical BV, Netherland.

With 7 years of exposure to consumer marketing and direct sales, he joined Percept Advertising Ltd. in Client Servicing.