Percept Platinum, a specialized business unit of Percept ICE, the Experiential Marketing, Event Management, and Brand Activations Company of Percept Limited, brought to life an unforgettable evening of grace, culture, and global philanthropy with the ‘Beauty With A Purpose Gala Dinner’, hosted by eminent philanthropist and business leader Sudha Reddy at her resplendent private residence, Mon Amour Palais. Held on May 26, 2025, this landmark occasion marked the first-ever public event at the estate, an exquisite gathering that brought together 108 Miss World 2025 delegates and over 300 global dignitaries and royal luminaries, who flew in to Hyderabad to celebrate beauty, purpose and tradition in a setting of unparalleled elegance.
Set against the historic and luxurious backdrop of Hyderabad, revered as the ‘City of Pearls’, the gala unfolded under the evocative theme of ‘Midnight Pearls’. The evening paid tribute to India’s rich heritage, the vibrant culture of Telangana, and the universal spirit of humanitarianism that defines the Miss World platform.
Entrusted with the complete event vision and execution, Percept Platinum meticulously crafted every element of the gala soirée, from immersive planning and bespoke design to flawless on-ground delivery. Their mandate included entire event conceptualization, décor and fabrication, designing a unique White and Gold Luxury Theme with pearl accents and signature florals, fabricating an innovative Grazing Table Welcome, planning a curated culinary experience, creating an immersive performance programming, seamless security protocols, technical coordination and guest flow management.
The evening’s visual storytelling echoed Hyderabad’s royal past. Gilded finishes, cascading floral artistry, towering candelabras, glistening crystal accents, and curated lighting set the tone for an atmosphere both intimate and regal. The ‘Midnight Pearls’ theme saw delicate strands of pearls gracefully woven throughout the opulent décor of Mon Amour Palais, adorning stairways and statues, celebrating a key element of the city's rich legacy and offering a subtle regional homage to the international guests.
Guests were welcomed with an elegant grazing table, followed by a multi-course menu that seamlessly blended Indian and global cuisines. Each place setting featured gold-plated crockery, embroidered napkins, and delicate pearl motifs, elevating the dining experience to an art form. The meticulously curated menu celebrated the evolving landscape of Indian gastronomy, reflecting Hyderabad’s cosmopolitan soul. Progressive regional flavours met refined global influences, with reimagined Indian classics alongside delicate Asian cuisines and timeless European staples, creating a dining experience both rooted and worldly. The dessert course was pure indulgence, where traditional mithai seamlessly paired with globally inspired pâtisserie, offering a sublime finale that captured the evening’s essence of refined elegance and cultural harmony.
Gracing the gala were Julia Morley CBE, Chairman & CEO of the Miss World Organisation, Dr. Madhu Chopra, Mr. Jayesh Ranjan (Principal Secretary, Govt. of Telangana), and members of India’s royal families including Maharani Radhika Raje Gaekwad (Baroda), Princess Krishna Kumari (Jodhpur), and Princess Pooja Padmaraje Patwardhan. Also present was Mrs. Lakshmi Puri, Former Assistant Secretary-General of the United Nations.
The evening reached an emotional crescendo with powerful ‘Beauty With A Purpose’ presentations, where the top 8 humanitarian projects by Miss World delegates were honoured. In a spontaneous moment of joy and unity, delegates came together for a flashmob, amplifying the vibrant energy of the evening and celebrating global sisterhood.
From the electrifying ensemble performance by the 21-member Tabla & Sons, to the presence of cultural icons and global change-makers, the gala was a perfect synthesis of elegance, intention, and immersive storytelling. With the debut of Mon Amour Palais as a public venue, the gala not only redefined luxury hospitality but also created a new cultural landmark in the heart of Hyderabad.
Known for her steadfast commitment to cultural diplomacy and international outreach, Sudha Reddy envisioned the gala as an ideal platform to celebrate India’s heritage while fostering global goodwill and humanitarian dialogue. Said Sudha Reddy, Founder, Sudha Reddy Foundation & Director, MEIL Group, "Hosting the Miss World delegation at Mon Amour Palais was a deeply meaningful experience. It allowed us to showcase the richness of Indian heritage while highlighting the remarkable work these young women are doing to make a positive impact on communities worldwide. This event underscored the vital role of cultural exchange and collective action in addressing global challenges."
Julia Morley, Miss World Organisation said, “The ‘Beauty With A Purpose’ Gala Dinner at Mon Amour Palais was a truly magical evening that captured the heart of what Miss World stands for – compassion, culture, and community. Surrounded by elegance, heritage, and humanity, we witnessed the powerful stories of our delegates come to life in an atmosphere that was both intimate and inspiring. I extend my deepest gratitude to Sudha Reddy for her generous hospitality and to Percept Platinum for orchestrating an experience of such grace, elegance and meaning. It was an evening that will remain etched in our memories as a shining celebration of beauty with purpose."
Khushi Singh Chaudhary, Vice President – Strategic Planning & Luxury Marketing, Percept ICE said, “Partnering as a collaborator for iconic global and cultural showcases, Percept Platinum rose to the challenge of transforming a complex, high-stakes vision into a seamless and unforgettable reality. The ‘Beauty With A Purpose’ Gala at Mon Amour Palais was a rare and prestigious opportunity, uniting an international cohort of Miss World delegates, dignitaries and royalty within the intimate grandeur of a private estate, while honouring India’s rich heritage and the global spirit of humanitarianism. Through meticulous planning, inspired design, artistic ingenuity, and flawless execution, we transcended logistical complexities to create an immersive evening where luxury and storytelling intertwined effortlessly. This event stands as a testament to our unwavering commitment to delivering not just grand events, but meaningful journeys that celebrate beauty, culture, and compassion at their finest.”
Percept Platinum’s finesse and dedication once again set the gold standard in luxury event design and execution, seamlessly blending heritage, hospitality, and humanity into an extraordinary celebration.