Percept ICE, the Experiential Marketing, Event Management, Exhibitions & Brand Activations domain company of Percept Limited, delivered a powerful and immersive edition of the Force Motors National Dealer Meet 2026, held on 4th and 5th May, 2026, at the iconic JW Marriott Pune. Bringing together over 300 dealer partners, senior leadership, and key stakeholders from across the country, the event reinforced Force Motors’ commitment to innovation, growth, and collaborative success.
Anchored in the inspiring theme “Nayi Soch, Nayi Udaan”, the two-day conference was designed as a future-forward platform to celebrate milestones, align strategic priorities, and energize the dealer ecosystem for the next phase of growth.
A strategic confluence of vision, performance and innovation, the event seamlessly blended high-impact content with engaging experiences, featuring leadership keynote addresses outlining Force Motors’ long-term vision and growth trajectory, business performance reviews and insights into evolving market dynamics, and strategic roadmap presentations focusing on expansion, digital transformation, and customer-centric innovation, and a dynamic product showcase spotlighting Force Motors’ evolving portfolio, including its stronghold in commercial and utility vehicles.
Percept ICE conceptualized, designed, and executed the entire experience with a sharp focus on storytelling, visual scale, and seamless production, ensuring every moment reinforced Force Motors’ forward-thinking narrative. From end-to-end delegate management for over 300 dealer partners across India to crafting a high-impact business environment, the event was meticulously orchestrated at every touchpoint. Complemented by thoughtfully designed spatial décor, brand-led environments, and seamless content integration, Percept ICE created a cohesive and elevated experience that balanced business gravitas with engagement, while reinforcing the brand’s forward-thinking narrative, leaving a lasting impression on all attendees.
The event served as the strategic launch platform for Force Motors, with Percept ICE transforming the National Dealer Meet into a defining brand moment through the national unveiling of the new Force Traveller N Range. Extending the impact beyond the event, the Percept Group also conceptualised and simultaneously executed the integrated pan-India print advertising campaign for the new Force Traveller N, ensuring a seamless and consistent brand narrative across experiential and mass media platforms. The showcase was designed to provide dealer partners with an exclusive, high-impact first look at the new range. Executed with precision and theatrical flair, the launch combined immersive staging, meticulous show-calling, and integrated storytelling to capture the scale and significance of this generational shift, creating a memorable brand experience while placing dealers at the centre of Force Motors' next phase of innovation and market leadership.
A key highlight of the conference was the recognition of top-performing Dealers, celebrating excellence, resilience, and contribution to the brand’s success pan India. The awards segment was designed as a high-energy, emotionally resonant experience, amplifying pride and strengthening partner loyalty.
Beyond two days of presentations, the conference was structured to foster meaningful engagement through interactive sessions and open dialogues, networking opportunities across dealer cohorts and leadership, insight-driven discussions on emerging opportunities, network expansion, and customer experience enhancement.
Said Vidya Alva, Chief Operating Officer, Percept ICE, “The Force Motors National Dealer Meet 2026 and the pan-India ad campaign for the Force Traveller N Range were conceptualised as far more than standalone initiatives - they were designed as a strategic brand experience that brought together vision, performance, and purpose under one unified strategy. Anchored by the theme 'Nayi Soch, Nayi Udaan', our objective was to create an environment that celebrated the dealer network's achievements while inspiring confidence in the brand's future direction. From compelling storytelling and engaging content to the precision of the product reveal, every element was thoughtfully curated to reflect Force Motors' evolving ambitions and market leadership. The impactful unveiling of the Force Traveller N Range at the National Dealer Meet, followed by the integrated pan-India advertising campaign, marked a significant milestone in the brand's next phase of growth and innovation. We are proud to have delivered this landmark experience for Force Motors, supporting another significant milestone in the brand's journey.”
From conceptualization to on-ground execution, Percept ICE curated a cohesive, high-energy environment that balanced business gravitas with experiential storytelling. The production design, stagecraft, and content integration ensured a seamless and impactful experience, reinforcing the brand’s positioning while keeping audiences deeply engaged.