~ 35,000 Runners Unite with Thaman S, Siddu Jonnalagadda, Vijender Singh & Opal Suchata for the Cause, as Elite Racing Takes Centre Stage with a Rs. 75 Lakh Prize Pool ~
Percept Platinum, the exclusive luxury events and marquee brand management division of Percept Limited, conceptualized, curated, produced and seamlessly delivered the third edition of Sudha Reddy’s Pink Power Run, transforming the run for a cause into a high-impact, world-class sports and entertainment property. Held on September 27, 2026 at the HMDA Grounds, Hyderabad, the third edition brought together 30,000+ participants, elite athletes from across India and overseas, leading personalities from sport and entertainment, for an AIMS-certified 21.097 km Half Marathon, and a Rs. 75 lakh prize pool.
A flagship initiative of the Sudha Reddy Foundation and MEIL Foundation, Pink Power Run 3.0 represented a significant evolution of the property, with the event expanding its sporting credentials, participant scale and production ambition. Percept Platinum was responsible for bringing the entire experience together - from strategic conceptualisation and race-day planning to participant engagement, venue management, production, technical infrastructure, talent coordination, branding and on-ground operations.
For the third consecutive year, Percept Platinum, conceptualised, planned, managed and executed the Pink Power Run, transforming the annual Hyderabad fitness and healthcare initiative into a large-scale sports entertainment experience while ensuring seamless delivery across every touchpoint of the event. With its scale amplified through immersive technology, spectacular production, live entertainment and precision-led race-day management, Percept Platinum once again brought together thousands of moving parts to create a seamless experience, marking the third consecutive year of its partnership in taking Pink Power Run from a vision to an increasingly iconic global scale IP.
With 30,000+ participants, elite athletes, celebrity and dignitary presence, multiple race formats and a Rs. 75 lakh overall prize pool, the scale demanded precision across thousands of moving parts. Percept Platinum orchestrated these elements into one cohesive race-day experience, with a strong focus on operational efficiency, participant experience and visual impact.
A key focus for this edition was to take the event beyond a conventional community run and create a world-class sports entertainment environment. Percept Platinum developed and executed an elevated production language for the property, introducing immersive elements including large-format LED screens, cinematic race-day visuals, laser effects, CO₂ bursts, confetti moments and specialised wind effects, creating high-energy moments across the venue while maintaining the functionality and discipline required for a major competitive sporting event.
The agency's role extended across the entire event ecosystem - from pre-event planning and stakeholder coordination to race-day command, venue operations, production management, branding, technical execution, talent and VIP coordination, athlete interface and participant experience. Every element was integrated into a single operational framework to ensure that the event moved seamlessly from the first participant arrival through to the final race-day moments.
The third edition also marked an important milestone in the sporting evolution of Pink Power Run, with the event securing formal AIMS certification and affiliation with the Telangana Athletics Association. Percept Platinum worked closely with the relevant stakeholders and operational teams to support the event's transition towards a more professionally structured competitive racing platform.
The experience was further amplified by a high-energy opening performance by music composer Thaman S, alongside the presence of prominent personalities including Siddhu Jonnalagadda, Opal Suchata Chuangsri, Vijender Singh and other distinguished guests, adding entertainment and star power to the sporting environment.
Beyond the physical event, Percept Platinum also helped translate the Pink Power Run into a larger movement around fitness, preventive healthcare and breast cancer awareness. The newly introduced ‘Run For A Cause’ initiative with AIG Hospitals connected participant activity with tangible healthcare support, adding a meaningful social-impact layer to the event experience.
For Percept Platinum, the third edition was the culmination of three years of building, learning and scaling the Pink Power Run platform. What began as a community-focused run has evolved into a significantly larger property bringing together mass participation, competitive athletics, entertainment, technology, production and purpose, requiring an increasingly sophisticated operating model with every edition.
Khushi Singh Chaudhary, Vice President - Strategic Planning & Luxury Marketing, Percept ICE, said, “Pink Power Run is a powerful example of what can happen when a bold vision is matched by creativity, innovation and the confidence of a client who believes in the journey. Three years ago, we were part of a dream; today, we are proud to have been part of the story that has shaped that dream into an iconic IP. The trust that the Sudha Reddy Foundation and MEIL Foundation have placed in us for the third consecutive year has allowed us to continuously push the boundaries, thinking bigger, creating more immersive experiences and raising the bar on production and execution with every edition. This year, our ambition was to make the extraordinary scale and energy of 30,000+ participants come alive through technology, entertainment, visual spectacle and a meticulously orchestrated experience. For us, innovation is not just about creating the memorable moments; it is about making every element, from the first cue to the final finish, work seamlessly. Being part of this evolution from a dream in Year One to an iconic world-class IP today is something we are immensely proud of.”
Percept Platinum has been integral to taking Pink Power Run from a powerful idea to a high-impact, iconic IP, scaling its ambition, experience and execution with every edition. As the property continues to grow, Percept remains committed to pushing its creative and production boundaries, ensuring every Pink Power Run edition becomes more bigger, bolder and unforgettable than the last.