Percept in the News

Techzone partners with Sunburn, offers WAP page for international music
26 December, 2012

Techzone, the largest aggregators, developers, publishers and distributors of entertainment content, has become the official partner of Asia's premier Dance Music Festival "SUNBURN" for offering a single platform to users for accessing unlimited international music via PLAYGROUND, and valuable informative content on Sunburn via WAP, CRBT and SMS services.With this association, users will get to completely get into the groove of Sunburn as PLAYGROUND will open up the biggest library of international music in India for all the music lovers and offer them unlimited free access for 3 days. To add to it, the specially created WAP page allows an interactive platform that allows customers to browse and download more than 2,00,000 + International music tracks from the two labels Universal Music Group and Sony Music International, Videos, Artists' trivia, gossips, program schedule, festival guide, exclusive photo gallery, has voting options etc. All this, right through their mobile phones, while they are on the move without worrying about the long buffer time of downloads and the screen misfits for the web pages by simply sending SMS SUNBURN to 56060.It's the first time in the VAS industry that almost the entire catalogues of these two labels have been made available at a single portal for Indian mobile user to download.Commenting on the Official tie-up with Sunburn, Mr. Naveen Bhandari, Director of TechZone says, "We are glad to be associated with Sunburn and offer PLAYGROUND as their official technology partner. Sunburn is expanding year on year with thousands of followers and participants, and there is a need to engage all of them with superior services and an enhanced experience of the festival. Our WAP, CRBT and SMS services will make sure that all the users have a increased access to all the important information about the festival and PLAYGROUND will ensure that they have enough music to lose themselves into the Sunburn aura."He adds, "There is a great demand for international music in India, and with the biggest of audio labels on board, we want to make the entire library of international content more accessible to a larger base of users by offering it on mobile platform. Our expertise in monetization of content enables us to create a robust business model that enables us to participate with events such as Sunburn, creating opportunities for the consumer to experience the product offering and access the same experience at a later stage through the PLAYGROUND Store."Mr. Karan Singh, CEO of Sunburn, adds, "Sunburn is Asia's biggest music festival that garners great attention from music lovers across the world. During every sunburn festival we have been witnessing huge demand for content on sunburn and on international music. Thus, we decided to partner with Techzone to provide the music and sunburn enthusiasts what they want. Techzone's technological expertise and its PLAYGROUND store with its cast library of music is a great addition to the event."To ride on the SUNBURN wave, simply SMS SUNBURN to 56060 and get grooving with mind-blowing music