Percept in the News

Showcase: Set the sands on fire
22 December, 2012

Goa’s sultry beaches are set to pulsate to heady beats from some of the best names in electronic dance music (EDM). Yes, it’s time for Sunburn. This three-day festival has been a much awaited affair since its inception in 2007. Sunburn 2012 has a stellar line-up of performers including S.P.E.K.T.R.E, Nikhil Chinappa and Ma Faiza. Grammy award winner Paul Van Dyk headlines the fest while other showstoppers include Brian Transeau (BT), Jitter, Sashanti and Dutch heavyweights Sander van Doorn and Fedde Le Grand. The festival promises to be bigger and louder compared to earlier editions with more than 150,000 revellers expected to make a beeline to Candolim Beach. Seven stages will be spread over two grounds. Presented by Micromax, Sunburn is organised by Percept Live, a division of Percept Limited. Shailendra Singh, Joint Managing Director, Percept Ltd., says, “The idea behind Sunburn was to create a sync between EDM and people; their love for music and life. With Sunburn, we have managed to create a ‘Glocal’ music property and brand.” Asked about the USP of this fest, which is ranked as the ninth best festival in the world and has put India on the international music scene, Singh says, “Sunburn offers the best in EDM, access to world renowned artists, world class sets and stages, the magic of Goa and over a 100,000 music lovers soaking up the sun.” The festival has thrown up some interesting talents like Jalebee Cartel and Midival Punditz. The ones to look out for this year, says Singh, are “Lost Stories, Sanjay Dutta and Arjun Vagale”. Sunburn encourages budding EDM artists through The Sunburn Anthem & Video Contest (SAVC).” This year the contest has been extended to 15 other countries. The contest has two components: Audio Remixing and VFX creation. The winning track will be featured on the Sunburn Anthem compilation along with acclaimed international and domestic artists. Apart from the music, sun and sand, some trendy Sunburn merchandise, including the special Sunburn collection of ‘glow-in-the-dark’ flip flops from Havaianas, are also available for shoppers. “Sunburn has always been about more than the music, it’s an experience. Where else can you get together with friends and meet new people, in the fresh air and with a beautiful soundtrack? Forget the hustle bustle of the city and for three days just... Live. Love. Dance.” Singh signs off.