Percept in the News

Sunburn 2010 concludes at Goa beach
30 December, 2010

The fourth edition of Asia's foremost festival Sunburn concluded at Goa's Candolim beach on Wednesday attracting a whopping footfall of 25,000 party animals. The festival, which was flagged off on Dec 27, was streamed Live across 82 countries reaching to more than 2.50 lakh audience. Keeping its word on taking the Sunburn experience to the next level, the festival this year saw the world's top notch music artist’s burn up the stage. DJs Shaan Nawed Khan, Pearl, Funkagenda, Sanjay Dutta, V-Shall and Karan, Armin Van Buuren, trance band Above and Beyond, trance DJ Richard Durand and Indian bands Jalebee Cartel and Midival Punditz and others enthralled the crowd to the fullest.Festival director Nikhil Chinappa termed the festival a huge success. "The festival has gone so big. The festival is about meeting friends once a year at the beautiful coastal state of Goa. We had excited crowd from all across the world," Nikhil, also a renowned VJ cum DJ said.

Joint Managing Director Percept Limited Shailendra Singh said that he was 'thrilled by the superb response' from the crowd this year. Grammy winner DJ Paul Van Dyk and others including Grammy nominated Ferry Corsten drove the crowds into frenzy on the last day of Sunburn. “The Sunburn experience has been electrifying to say the least. It was great to play Asia's biggest music festival and amazing to watch a tremendous response to Electronic Device Music," DJ Dyk, who is ranked number 6 in the music world, said.

Apart from an elaborate line up of some of the biggest EDM artists from across the world, Sunburn organizers bragged one of the biggest security lineups seen in the country. The event sported 32 CCTV cameras, a two level manned security, sniffer dogs, narcotic patrol officers, an emergency medical team, several medical consultants, six emergency exits and four watch towers. Disaster Management Team was also in place in case of emergencies. The festival organizers claimed to have adopted zero tolerance towards drugs throughout the festival period. The festival hit controversy last year when Bangalore-based Meha Bahuguna died due to suspected drug-overdose at the venue. Goa police squad, Quick Reaction Teams, fire brigade and other security personnel in uniform and plain clothes were deployed in and around the venue. Traffic arrangements were also looked into as the coastal belt is already buzzing with several other tourists thronging the beaches. The three-day event also saw 200-odd people being fined for smoking despite smokers' zone being demarcated at the venue. The venue had a VIP lounge set up for its 1,500 guests and 'percept lounge' for senior citizens