Percept in the News

Tuborg Fun Starter Nights presents 'Sunburn fever'
29 December, 2010

This year, Tuborg Fun Starter Nights presents Sunburn Goa 2010 have brought the best DJs from the Electronic Dance Music (EDM) scene. Sunburn fever hit a new high on Day two at Sunburn 2010 as Grammy Nominee & World’s No. 10 DJ Axwell took the stage to dazzle the crowd of over 10000 gathered at Goa’s Candolim beach. Presented by Tuborg Fun Starter Nights in association with SJ XXX energy drink and Gitanjali Lifestyle, Sunburn is Asia’s Premiere Electronic Dance Music Festival and World’s Number 9 music festival ( The festival which kicked off yesterday was also streamed LIVE across 82 countries reaching an audience of 150000. Keeping its word on taking the Sunburn Experience to the next level, the festival this year saw the worlds top artists burn up the stage & floor. Kickstarting Day 2 were Vipul Angarish, Johnny Deep & Mash followed by a host of top performers including Lost Stories, Anil Chawla & Dale Anderson, Anil Chawla & Dale Anderson, Tuhin Mehta, Clement D'Souza, Aly & Fila, Jalabee cartel, Aly & Fila Protoculture Live, Reggae Rajahs , URI , Vachan Chinnappa, Axwell and Ma Faiza.

Said Shailendra Singh, Joint Managing Director, Percept Limited, “Sunburn is extremely proud to host Axwell one of the top 10 DJ’s in the world. His great work in the genre has earned him a Grammy nomination and we wish him all the very best for that. Sunburn this year is bigger than it has ever been. After Axwell, our Grand Finale tomorrow will host Paul Van Dyk and Ferry Corsten ending the festival with three of the top ten DJ’s in the world performing LIVE at Sunburn.” 

This year, Tuborg Fun Starter Nights presents Sunburn Goa 2010 have brought the best DJs from the Electronic Dance Music (EDM) scene. To start with Three of the Top World 10 Gods of EDM including legendary world no. 6 DJ and Grammy Winner Paul Van Dyk, DJ, remixer, record producer and record label owner and Grammy Nominated Sweden artist Axwell and Grammy Nominated Ferry Corsten who has myriads of successful compilations such as Trance Nation, Passport etc. With 300 Early Bird Tickets selling out in 22 minutes and 500 Pre-Booking Sale Tickets sold out in 12 hours already, the buzz around Sunburn this year has been on fire! Visiting Sunburn for the second time, Axwell said, “Sunburn to me means the energy and love of the crowd here that makes it such great place to be. Sunburn has a life unto itself that extends far beyond the music that's played there or the three days of the festival in Goa.  

The EDM genre is growing in India with Sunburn leading its rise.” Extending the Sunburn experience in other lifestyle categories, Sunburn also launched its own line of merchandise on the eve of the festival with a range of apparel, accessories and gadgets. The merchandise will be available at the festival and online. Apart from Sunburn Goa an elaborate lineup of some of the biggest EDM artists from across the world, Sunburn this year also boasts one of the biggest security lineups seen in the country. The event sports 32 CCTV cameras; a two level manned security, sniffer dogs, narcotic patrol officers, an emergency medical team equipped with a mini clinic, an onsite medical team, several medical consultants, 6 emergency exits & 4 watch towers! The event also has on call, a first of its kind Disaster Management Team in case or an emergency.  

Sunburn Goa 2010 will also follow a policy of Zero Tolerance ‘Say NO to Drugs’. With thousands of fans expected at Sunburn Goa 2010, the Sunburn team in collaboration with the Goan Police is taking all the necessary steps to ensure that the festival remains drug free and that all visitors have a safe and secure time at the festival. Part of this arrangement has also involved the active support of a very friendly canine team who will be accompanied by anti-narcotic officers dressed in plain clothes in and around the festival. These K-9’s are extremely playful, so do expect a warm welcome from them as they do their duty of sniffing out trouble and assuring you an enjoyable experience at the festival. ‘Tuborg Fun Starter Nights in association with SJ XXX energy drink and Gitanjali Lifestyle presents Sunburn Goa 2010’ is proud to be partnered with Submerge, 360 CMS (creative & web), (official ticketing), Indivibe (clubbing and community), MyFavDJ (promotional), (Middle East), Party Hard Drivers (social responsibility).