Press Releases

PDM executes the Grand Opening Ceremony of the ‘International Boxing Association (IBA) Women’s World Boxing Championship’
20 March, 2023

PDM, a Division of Percept Limited, and a leading company in the Events and Experiential domain, conceptualized and managed the Grand Opening Ceremony of the “International Boxing Association (IBA) Women’s World Boxing Championship” at the IG Stadium in Delhi on March 15, 2023. The ceremony saw athletes from 65 nations across 5 continents converge at a spectacular event which saw 6,000 fans come out in force to welcome the flag bearers and give the teams a great emotional boost for the next 10 competition days.

The glittering show was preceded by the nation’s parade where flag bearers from 65 participating nations were cheered by the public of 6,000 people. MC Mary Kom and Bollywood star Farhan Akhtar were announced as the Brand Ambassadors of the Mahindra IBA Women’s World Championship 2022. An icon of women’s boxing in India and around the globe, six-time World Champion Mary Kom pronounced the Athlete’s Oath in the presence of BFI President Mr. Ajay Singh, IBA President Umar Kremlev and Hon’ble Union Minister of Sports and Youth Affairs & Information and Broadcasting Shri Anurag Thakur.
A rich pageantry of Indian culture and tradition was showcased at the podium in front of fascinated spectators. The cultural show started with the National Anthem by the Army Band, which was followed by a Fusion Ballet performance and a Sand Art show, celebrating the divine feminine energy that is the source of all creation. It was an amalgamation of dance forms representing the rich heritage and culture pan-India.

Social media star Antonvona Ekaterina and multi-talented singing, acting and boxing sensation Abdu Rozik entertained the crowds, followed by a sensational ‘Wings of Glory’ aerial acrobatics led drum performance. The Grand Finale of the ceremony saw a crew of talented artists, masters of vocal percussion, the kings of Indian Beat Boxing and the Official Indian Beatbox champion 2022 perform to ecstatic crowds.

Said Sanjay Kacker, Director, PDM, “To receive the prestigious mandate of curating an international sporting event which hosted 65 nations and seamlessly manage an audience exceeding 6000 people in the country’s capital city is an honour and privilege for PDM. Creating world class events for the nation is a distinction for PDM, and adds to our repertoire of having produced many large format, legendary global and national events so far.”

Over the past three decades PDM has been a dominant player in the Sports Marketing and Management arena, and the IBA Women’s World Boxing Championship will add another feather in its portfolio of managing large format sporting events including the Indian Cricket Team Sponsorship, Opening Ceremony of the Asian Athletics Championship in Odisha in 2017; Common Wealth Games, Champions Tennis League, Lusofonia Games Goa, National Games Kerala, WWE, FC Goa Launch, Sahara Pune Warriors Launch, Asia’s Largest Car Rally – 'The Airtel One India Challenge', The BSA Asian Cycling Championships, DLF Cup Sponsorship, Force India Formula 1 team Sponsorship, Goa Super Sixes, Sahara Indian Sports Awards, XXX Super car Show, SlamFest and Champions of the World, among others.

The entire IBA Women’s World Boxing Championship Opening Ceremony was live telecast across the globe. In India it was telecast live on DD-Sports.

Hosted by the Boxing Federation of India (BFI), the prestigious tournament will be played till March 26 as 324 boxers, including several Olympics medallists, from 65 countries, will participate in a high-voltage action. India is hosting the event for the record third time.