Press Releases

Percept Activ rolls out campaign for Canon PhotoMarathon 2012
20 November, 2012

Percept Activ, the brand activation arm of Percept Limited managed the on-ground activities of Canon PhotoMarathon 2012 in New Delhi at Kalkaji Public School, Kalkaji, New Delhi on November 4, 2012. The event held on November 4, 2012 is a subset of the extremely acclaimed Canon Photo Marathon Asia 2012.

The largest photo competition in Asia
The Canon PhotoMarathon 2012 kicked off for the 10th consecutive year globally & for the 4th consecutive year in India. Spanning five countries, this year’s competition will bring together photographic talents from India, Indonesia, Malaysia, Singapore and Vietnam. Lucky winners of the region’s largest photo competition were gifted ‘all expenses paid tickets’ to Hungary.
Percept Activ, which has been handling Canon’s on-ground activities for past five years, executed it successfully this year as well. Percept Activ strived to design elements of creativity which translates seamlessly into a memorable experience for the audience, focusing both on promotional and event based activation. An estimated 1,000 photography enthusiasts were engaged through the initiative in India. Canon Photo Marathon India is a unique photo competition that encourages participants to create photographic masterpieces in line with assigned themes – under time pressure.
The occassion was graced by the presence of Mr. Kevin Kobayashi, President & CEO, Canon India, Mr. Alok Bhardwaj, Senior VP and Mr. Praveen Sahni, Director, ICP Group & Retail Business, Canon India. Ace photographers like Mr.Daboo Ratnani, Mr.Wasim Khan & Mr. Akash Das, who are also Canon pro panelist also made their presence felt. The event was flagged off by Mr. Kevin Kobayashi with Mr. Akash Das and Mr.Parveen Sahni.
Speaking on the activity, Mr.Sanjay Shukla, COO, Percept Activ said, “The competition received tremendous response from photo enthusiasts across the country and we managed to get around 1,000 Canon camera owners to be a part of the activity this year. The zeal, enthusiasm and passion depicted for this photography competition is very encouraging and showcases the inherent yet hidden talent within the country.”