Press Releases

Percept Sports & Entertainment bags the “18th Kolkata International Film Festival” Project
30 November, 2012

Percept Sports and Entertainment bagged the onus of managing the “18TH Kolkata International Film Festival”. The panorama of life across the globe unfolded itself from 10th November to 17 November, 2012 in the 18th edition of Kolkata International Film Festival. The Festival was inaugurated by none other than Shri. Amitabh Bachchan.

KIFF is a festival of multitude and plurality, a festival which vibrates with the rhythm of world cinema in a city thriving with passion for life and cinema. 8 days, 160 films. 38 directors, 40 languages, 62 countries, 12 venues across the city, a gala inaugural ceremony, prominent guests and a discerning audience is what made KIFF a festival to be remembered.
Percept Sports and Entertainment participated in the bid for managing the Film Festival and won the tender for Site Preparation, Decoration, Integration of various Events like Press Conference & Hi -Tea, Inaugural Ceremony, Venue branding and decoration, Closing Ceremony, Temporary infrastructure for Stalls, City Branding etc. for the 18th Kolkata International Film Festival,2012.Percept Ltd,having been in the entertainment, media & communication space since over 28 years and executed thousands of successful events including the International Film Festival of India - Goa 2011 & 2012 made KIFF feel more comfortable entrusting the project to Percept Sports and Entertainment.
Percept Sports and Entertainment meticulously planned the Opening Ceremony of the film festival. The challenge for Percept Sports & Entertainment was to create a perfect & technically sound environment for the viewing of the Opening film at Netaji Indoor Stadium – a venue which is otherwise not self-sufficient to showcase films. The smallest of details like sound proofing of the walls & floor, perfect angle for the side AV screens, creation of the right distance between the main screen and the first row of audience, etc. were looked into with extreme care and attention by the production team.
The other extremely important aspect of the event was “Decoration” of both the venues for the Opening & Closing Ceremony. Percept Sports & Entertainment came up with unique ideas and concepts to take the event to another level. The Percept Creative Team specially designed the venue gates keeping in mind the theme of the event. Percept OOH handled the city branding marvellously despite the short time span between receipt of creatives and deadlines for installation. They handled various elements like putting up the helium balloon 70 ft. above the main event building “Nandan Film Centre”, welcome gates, pillars, over-head arches across the city, AC bus branding etc.
The event was attended by celebrities like Amitabh Bachchan, Shahrukh Khan, Katrina Kaif, Mithun Chakraborty, Anushka Sharma, Rituparna Sen Gupta, Koel Mallick etc. at the Opening & Closing Ceremony. The Chief Minister of West Bengal – Smt. Mamata Banerjee was also present on both the opening and the closing event days.
Commenting on execution of the festival, Aditya Motwane, COO, Percept Sports and Entertainment said “An event of this magnitude takes weeks to plan and I am happy to note that the team left no stone unturned in making this event a roaring success. It\'s been an honour working with the KIFF team and we hope to take this relationship forward in the future.\"
The overall events and decor were well received not only by the committee but also thousands of cine lovers who came from across globe. Percept Sports & Entertainment team was efficient and on their toes for any last minute requirements. The team had gone beyond the call of their duty to deliver the best experience to the KIFF team and the audience.