Percept ICE, a brand and experiential solutions – A Percept Limited company, recently executed the Jaguar ‘ALIVE’ Music Experience’, and showcased the new Jaguar XJ to customers. The 5 city tour held at Pune, Chennai, Mumbai, Delhi and Kolkata left over 1,700 audiences mesmerized with soulful music. Artists like Tanvi Shah gave a brilliant performance in Chennai, Gulam Ali a peaceful performance in Delhi and Kailash Kher upbeat sufi performance in Mumbai, Pune and Kolkata. Percept ICE’s scope of work encompassed, right from planning the flow of the evening, to designing the set, to planning and executing the unveiling of cars. 

 

There was a short demo identical screening held across the 5 cities which showed the new features of 2014 Jaguar XJ. New features of the luxury car include upgraded rear seat comfort pack, with three massage seat functions, increased rear headroom, electric rear-side window blinds, LED reading lights, 25.9 cm (10.2) rear infotainment screens and a new rear business table. Jaguar XJ is available in two configurations — premium luxury and portfolio. 

 

Commenting on the successful management of the event, Ms. Nazneen Karimi, Chief Executive Officer, Percept ICE said: "We have been associated with Jaguar Land Rover in India for quite some time now. Our theme was focused on projecting luxury and comfort as it symbolized the brand's extensive global portfolio, extending into the experience of owning a luxury segment car. Hence, the whole setup customized food and beverage menus coupled with the overall décor were done keeping in mind.”