Percept Profile, the Public Relations Company of Percept Limited, has signed on an impressive number of clients for the second quarter of FY’14. With five new account wins and two retainer accounts locked in, Percept Profile has achieved outstanding growth to their business in 2014, further adding to their already remarkable portfolio.
The agency's roster of clients has expanded further with accounts from diverse industries spanning Real Estate, Tourism, Fashion and Premium Cookware. The new accounts won include Prateek Group, the Chhattisgarh Tourism Board, Pashmina Developers, AMC Cookware and Xrbia Developers. Percept Profile’s expertise in offering customized and holistic solutions to clients thereby building powerful and distinct communication programs helped them win these prestigious brands.
Since inception in 2005, Prateek Group's reputation in the Real Estate sector has been built on benchmark quality standards, rock solid values and uncompromising business ethos. The company’s customer-centric approach, robust engineering and transparency in all spheres of conducting business has today contributed in establishing them as one of the most preferred real-estate names in North India.
Recognising the importance of Tourism as an instrument for socio- economic development, the Chhattisgarh Tourism Board was established in the year 2002. Over the past 12 years, the Chhattisgarh Tourism Board has been responsible for the incredible infrastructural and institutional development, investment in facilities & hotels, wayside amenities and employed aggressive marketing & promotional strategies to heighten comprehensive development.
Pashmina Developers are known for their quality and class across the real estate universe in India. They have till date built and delivered residential, commercial and retail real estate properties with a signature touch by combining unique design aesthetics with state of- the-art construction techniques.
AMC cookware is the original waterless cookware since 1963. With over 30 Consultant Centres, AMC Cookware strives to provide their customers exceptional after sales service, re-polishing units and also helps replace plastic parts when necessary.
XRBIA Developers, a sister company of Eiffel Developers & Realtors Ltd., was established in 1995 and today stands tall as one of the leading real estate developers in the country. XRBIA delivers end-to-end urban infrastructure services and offers a superior living experience for its inhabitants.
Percept Profile has also managed to retain the prestigious account of Femina, with whom they have been associated since 2012. Bagged as a one off project, the Femina account has now signed Percept Profile as their retainer agency due to the commendable work the agency had executed in the previous year.
Commenting on this alliance, a Femina Spokesperson said, ”Our association with Percept Profile for over 2 years has been more of partnership than a cliché agency-client relationship. With their proactive strategies, media intelligence and reach they have been instrumental in augmenting the brand value for Femina Miss India and all its properties. We appreciate their insight, dedication and the efforts taken towards complementing our brand vision and working seamlessly.”
Percept Profile’s success in winning these accounts has been due to their vast experience across a range of clients handled over the past 20 years, in depth knowledge of multiple industry sectors, exhaustive research conducted and a comprehensive understanding of the media employed across every vertical. Percept Profile will develop customized holistic communication strategies for the new accounts won which will include the use of Traditional and New Media, Social Media platforms and Industry Associations.
Pradeep Iyengar, Chief Marketing Officer, XRBIA Developers said, “We are proud to be associated with Percept Profile and we look forward to a successful and long standing association with them. With their vast expertise in the real estate sector, Percept Profile brings in extensive knowledge and understanding of the category. We are confident that XRBIA, along with Percept Profile, will evolve into a stronger entity.”
"These new additions are a reflection of our progress toward achieving the leadership position in the Public Relations space in India,” says Rahat Beri, Chief Operating Officer, Percept Profile. “A focused strategic communication approach, coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn't be more thrilled with our developments."