Press Releases

Percept Activ launches “Hero and Idol Series Mobile Phones” in Mumbai and Bengaluru for ALCATEL One Touch
9 September, 2014

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment; one of the India’s largest Event Agencies, partnered with ALCATEL ONE TOUCH and Ingram Micro for the launch of its new products in India. With this alignment, Ingram Micro will distribute a range of smart phones of ALCATEL ONE TOUCH across India. This partnership will enable the company to enhance its product portfolios and would provide access to the attractive opportunity in mobile device market together with an association with a strong brand.
According to the brief which was given to Percept Activ, they had to plan a press conference for an audience of 100 press and media representatives. The Launch was for the announcement of new series of Mobile phones from the Team of TLC Corporation, targeting the West and South Regions of India. Percept Activ designed the stage in such a way which helped it in giving it a spectacular look with a Launch concept that brought in the new series to India.
Models walked the ramp carrying the 7 different smartphones, in a fashion show designed and conceptualised around the product. The press members also got to touch feel and experience the products at the experiential one created for the same Followed by an in-depth presentation on the Hero and Idol series by Mr. Steven Zhao.
Speaking on the occasion, Mr Steven Zhao, Country Manager APAC – India Business Unit, said, “We are excited to partner with Ingram Micro, the largest distributor in India. We are confident that the unmet demand of an innovative smart-phone with exciting features at an attractive price point bundled with our most advanced “specs and features” will fulfil the requirements of the Indian consumers. Leveraging mutual strengths, we will build ALCATEL ONE TOUCH as the leaders in the industry”.
On the spectacular event execution for the client an elated Mr. Sanjay Shukla, Chief Executive Officer – Percept Sports & Entertainment said, “With the launch of Alcatel One Touch – we were able to plan and execute an event of a different calibre. We were able to fulfil the client’s desire to launch the smartphones successfully in India. The touch and feel zone planned for the smartphones also helped the press and media representatives to get a hands on experience of the new devices. We wish to strengthen our relationship with Alcatel and hope for a successful association in the future.”