Press Releases

Percept soars in the Brand Equity Agency Reckoner Rankings 2014
10 September, 2014

Percept Activ ranked in the ‘Top 5 Marketing Services’ debut list of the Brand Equity Agency Reckoner 2014 Rankings
Allied Media ranked 15 in the Media Agency List; Percept/H at No. 18 in the Ad Agencies List
Percept Activ, the activations services outfit of the Percept Group has debuted at No. 4 in the Brand Equity Agency Reckoner – Top 5 Marketing Services ‘Promotions’ list. Incepted in 2010, Percept Activ has grown from strength to strength in the activations arena offering a range of customized Brand Activation solutions and projects in the B-T-L brand communication space, encompassing promotional and event based activation.
Some memorable events undertaken by Percept Activ in 2013-14 include the Opening Ceremony of the NDTV Toyota University Cricket Championship 2013; Suzuki India Annual Dealers Meet 2013; GSD Leadership Conclave in Dubai; IPL Videocon Dealers Meet 2013; Videocon Mumbai Indians IPL Gala Soiree; Canon Anubhav Utsav; Cloudnine Mummamia Carnival 2014; Filmfare South 2014; and the launch of ‘Oh My God’ for Bayaweaver.
Explaining his company’s remarkable performance Mr. Sanjay Shukla, Chief Executive Officer, Percept Sports & Entertainment said, “This is a huge achievement for Percept Activ who has consistently showcased their potential and capability as an agency that thinks out of the box and offers a range of tailormade events and solutions to clients. We are thrilled by the fact that this year’s rankings have been provided by marketers, thereby re-endorsing our credentials and positioning Percept Activ as a leading player in the Activations & Promotions domain.”
Sanjay further attributed the year on year growth and success of Percept Activ to the team’s effort at proactively undertaking in-depth research and analysis, exploring new opportunities and technologies, and providing a range of pioneering ideas and custom-made solutions to clients in the BTL space. In a short span of 4 years, Percept Activ has won many industry awards and accolades including the WOW Awards and the EMMA Awards, further consolidating their position as a recognized player in the growing Activations & Events space.
Allied Media, the media services outfit of the Percept Group, has been ranked No. 15 in the Brand Equity Agency Reckoner – Top 15 Media Agencies list. Allied Media’s 360-degree media solutions and capabilities in servicing clients, combined with their proprietary Engagement Planning Process (EPP) model has helped to revolutionize the way traditional media has functioned and ensured Allied Media’s successful position in the Top 15 Media Agency rankings.
Percept/H, the flagship advertising agency of the Percept Group, has been ranked No. 18 in the Brand Equity Agency Reckoner –Top 20 Ad Agencies List. Percept/H is unique in its holistic 360-degree service offering to clients spanning Advertising, Brand and Marketing Consultancy, Design and Packaging, Below the Line, and Integrated Marketing Communications.
Over the years Percept/H has done some outstanding award winning creatives for brands like Hero Honda, DLF, Bharti, Beetel, MTNL, Canon, JVC, Congress, Toyota, Electrolux, Pantaloons, Siyaram’s, Oxemberg,Yardley, Finesse, Fena, Impact, NIP, SBI Mutual Funds, Force One, Force Motors, Aamby Valley City, Sahara One, Firangi, Government of India, Bharat Nirman, Delhi Police, Sharp TVs, Filmy, Future Group, Pride, Central, Brand Factory, Future Money, KSTDC, Noritake and Kirloskar Cummins.
Kudos to Percept Activ, Allied Media and Percept/H on making it to the top rankings of the prestigious Brand Equity Agency Reckoner 2014 List!