Percept Pictures, the films division of Percept Ltd. successfully created a TVC for Force Motors ongoing advertising campaign with Percept/H. with Ryan Menezes as the National Creative Director. The TVC went on air on the 13th October, 2014 across various TV channels.

 

According to the brief given to Percept Pictures, they had to create one master TVC and five 20 second edits for individual products of Force Motors. The project was completed in a month’s time wherein 15 days were given to pre-production, 3 days for the shoot and 10 – 12 days of post production.

 

The TVC was shot across various locations like Magarpatta, Gokhale College, Pune University and Panchgani showcasing a Force Motors van used in various forms like an Ambulance, a school bus, a corporate pick & drop vehicle, a delivery van and a tour & travels bus. Each conveying a story of its own; these different stories are further divided into five 20 second edits. The TVC was directed by Veneet Raj Bagga; Singer Pankaj Awasthi sang the original soundtrack for the TVC.

 

Commenting on successfully producing and shooting the TVC for Percept/H, Danny Mamik, Creative Director – Percept Pictures, “The attention to detail given by Percept/H is there for all to see in the film, the team at Force Motors too was meticulous in its methods during the production of the TVC. The soundtrack is one I expect to really catch on; the entire experience was a complete pleasure and a true example of teamwork"

 

Further commenting on their experience Danny said, “It was a great experience producing a TVC for a brand like Force Motors. Exploring the potential of each of their products through the ad films was truly enriching. It’s a great feeling to see the TVC being aired across various TV channels today.”