Percept Sport

Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, is India’s primary Sports Marketing and Management agency. Founded in 1995, Percept Sport has managed a wide array of sports events & properties across the globe including Cricket, Football, Soccer, Tennis, Boxing, Wrestling, Baseball, Cycling and Golf to emerge as India’s leading Sports Marketing & Management agency. Key services offered by Percept Sport encompass sponsorship management, athlete management, licensing & merchandising, sports consultancy, and the management & execution of sports based events. Over the past 16 years Percept Sport has created and marketed a multitude of innovative 360-degree sporting events and experiences to brands and consumers alike.

Some of the successful and momentous sports concepts, events and properties conceptualized and executed by Percept Sport include:

  • Sahara sponsorship of the Indian Cricket Team
  • ‘Good Luck India’ Cricket match – ’83 World Cup winning team led by Kapil Dev v/s ‘99 World Cup team led by Mohammad Azharuddin
  • ‘Kargil Benefit Soccer Match’ – Aamir Khan’s team v/s Sachin Tendulkar’s team
  • ‘Toronto Sahara Cup Cricket Tournament’ – held between India and Pakistan in Canada
  • ‘LG Cricket First’
  • ‘Pune International Marathon’
  • ‘F1 Power Boat’ – India’s very first powerboat championship contest
  • ‘BSA Cycle Race’ – with participants from across 15 countries
  • ‘Million Dollar Arm’ – introducing the concept of Baseball in India via multi-city events and contests
  • ‘Sahara India Sports Awards’ – felicitating sports talent across India
  • ‘Airtel One India Challenge’ – India’s biggest car rally connecting 23 cities from Kanyakumari to Kashmir
  • ‘5th Commonwealth Boxing Championship 2010’ – 100 Boxers from over 14 countries vied for the championship title
  • ‘Parx Super Car Show’ – a parade of super luxury cars on the streets of Mumbai & Delhi

Prominent Sport Intellectual Properties managed by Percept Sport include:

  • ‘Goa Super Sixes’ – India’s first premium Corporate Annual Cricket Tournament
  •  ‘Fight Night’ – India’s first ever indoor exhibition boxing bouts between top Indian and international boxers
  • ‘Champions of the World’ – a unique platform that brings together the most celebrated super icons in the arena of Sports including the 6 World Cup winning Captains ahead of the 2011 Cricket World Cup
  • ‘Go for Gold’ – the very first nationwide movement to build support for and wish the Indian Olympic Squad success for Olympics 2012.
  • ‘World Gaming Festival’ – a skill based tournament held at Casino Royale, India’s largest live gaming casino vessel in Goa, India      

Contact Details

  • Corporate Office: P2, Level 2, Raghuvanshi Estate, Lower Parel, Mumbai - 400 013. INDIA.
  • Network Offices:
    • Delhi, Ahmedabad, Kolkata, Bengaluru, Chennai