Businesses
 Percept Sports & Entertainment

Percept Sports and Entertainment comprises of Experiential & Entertainment Marketing, Activations and Promotions, Event Management and Marketing, Sports Management and Marketing, Celebrity Endorsements & Talent Management services, Wedding Management, and Sports & Entertainment Intellectual Properties.

Percept Sports and Entertainment encompasses multiple SBU’s including:

  • Percept Activ – India’s leading Brand Activation SBU focused on B-T-L brand communication activities, encompassing promotional and event based activation
  • Percept Entertainment – A leader in the Event Management and Experiential Marketing arena
  • Percept Sport – India’s primary Sports Marketing and Management SBU
  • Percept Talent – India’s first professional Celebrity and Talent Management service provider
  • Percept Weddings – India’s premier Celebrations & Wedding Management agency
  • Percept Retail – India’s leading Retail Management agency

Businesses

Over the past 20 years Percept Sports & Entertainment has managed over 3500 brand experiences amongst which a few outstanding examples include:

  • Goa Super Sixes – India’s first premium annual corporate cricket tournament
  • Champions of the World
  • The Nokia New Year’s Eve Party
  • The Indian Cricket Team Sponsorship
  • 'The Sangeet Awards' – India’s first Indian Global Music Awards
  • 'The Wills Lifestyle India Fashion Week'
  • India’s first home-grown Broadway Musical for the world – 'Bharti'
  • A R Rahman Concert
  • Mukti AIDS Concert
  • DLF Cup Sponsorship
  • Force India Formula 1 team Sponsorship
  • Green Peace Concert
  • Asia’s Largest Car Rally – 'The Airtel One India Challenge'
  • The BSA Asian Cycling Championships.
  • Sahara Indian Sports Awards
  • XXX Super car Show (Gautam Singhania)
  • Bollywood Live – the first ever multi-city Bollywood Dance Music Festival
  • Sunburn –Asia’s No. 1 Electronic Dance Music Festival
  • SlamFest – World’s first ever Slambook Festival
  • Metalfest

Each of these spheres of service includes consulting, concept creation, implementation and sponsorships. Each domain prides itself in constantly creating new ideas, being multi-discipline, sourcing sponsorships for existing properties, creating annual properties and managing talent. Strategic or tactical, every domain magnifies the brand experience.

Clients

  • Airtel
  • AMD
  • Bajaj
  • Barclays
  • Citibank
  • Club Mahindra
  • Colgate Palmolive
  • Cognizant
  • Canon
  • DTC
  • DS Group
  • DLF
  • Goldstar
  • FedEx
  • Genpact
  • HUL
  • HSBC
  • Hero MotoGroup
  • XXX Energy Drink
  • Red partners (F&B) For IPL
  • IIFL Pvt Ltd
  • Taj Hotels
  • Times of India
  • Times Jobs
  • Uttam Galva Steel
  • Videocon
  • Westside
  • World Gold Council
  • Standard Chartered Bank
  • Reliance Money
  • Dhanlaxmi
  • BSNL
  • Mercedes
  • Dominos
  • ACC
  • TATA Indicom
  • Apollo Tyres
  • Canon
  • Wrigley's
  • L'Oreal
  • MasterCard
  • Garnier
  • Quatar Airways
  • Red Foods
  • Kara
  • Kingfisher
  • FoRCE India
  • Radiocity
  • Bridgestone
  • Havells
  • Future Generali
  • Canara
  • E&Y
  • VLCC
  • MyWay (Smart Digivision) IPTV
  • Perfetti
  • Zapak
  • Kotak Bank
  • ICICI Bank
  • ICICI Prudential
  • Tata AIG
  • Plastindia
  • Lanco
  • L&T
  • MARG
  • Microsoft
  • Skoda
  • Toyota
  • TI cycles

Awards & Accolades

  • Percept Sports & Entertainment wins 5 Awards at the WOW Awards 2012
    • Festival of the Year’ - Gold award - Sunburn – Asia’s premier Electronic Dance Music Festival and a Percept Intellectual Property
    • Launch Event of the Year Category - Gold award – Hero Moto Corp Launch
    • Contact Program of the Year Category – Silver award - Nerolac Passport Program
    • Live Event of the Year Category – Bronze award - Indian Navy Presidential Fleet Review Nite 2011
    • Brand Association with a LIVE Platform Category – Bronze award - Idea Champions of the World
  • Percept Sports & Entertainment bags 2 trophies at the WOW Awards 2011
    • ‘Entertainment Event of the Year’ Gold award - Sunburn, Asia’s premier Electronic Dance Music Festival. For creating an amazing, unforgettable and electrifying EDM experience in December 2010.
    • ‘Sports Property of the Year’ award - ‘Fight Night – Lagaan Cup’, Percept's unique IP, a bilateral boxing tournament witnessed leading Indian and English boxers held in September 2010.
  • Percept Sports & Entertainment wins the Best in Celebrity Management Award at the 4th INDY’S Awards 2010
  • Percept Sports & Entertainment wins the 'Best Live Event of the Year' (Sunburn) & 'New Event Property of the Year' (Wrigley’s Big Boomer Bubble Blowing Championship) at the WOW Awards 2009
  • Percept Sports & Entertainment wins the International Award for Best Global Event for Nokia New Year’s Eve at the prestigious Gold Ex Awards 2007

Contact Details

  • Corporate Office: P2, Level 2, Raghuvanshi Estate, Lower Parel, Mumbai - 400 013. INDIA.
  • Network Offices
    • Delhi, Ahmedabad, Kolkata, Bengaluru, Chennai